Develop and execute digital campaigns across platforms such as Meta, Google and DSPs, with a clear understanding of audience targeting, campaign objectives, media planning and performance.
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Also, lead day-to-day social media communication for Star Plus shows across Instagram, Facebook and other relevant platforms, including copy, creatives, posts, reels and short-form content.
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Drive digital marketing and campaign planning across social, search and programmatic platforms, working closely with internal teams and external agencies.
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Manage always-on social media content while ensuring consistency with Star Plus’ brand tonality, cultural context and content strategy.
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Partner with digital and media teams to drive JioHotstar growth and revenue, with an understanding of how digital campaigns contribute to user acquisition, engagement, consumption and monetisation.
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Track social, content and platform trends and proactively incorporate relevant trends into the content and digital strategy.
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Provide qualitative creative feedback across visuals, captions, hooks, edits and overall social storytelling.
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Lead influencer and talent-driven content initiatives, including influencer identification, briefing, execution and performance tracking.
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Work with media, digital and platform partners to maximise campaign reach, engagement and performance.
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Monitor campaign and platform performance and use insights to optimise content, media and digital campaigns.
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Edit, review and refine social and digital content based on platform performance, audience behaviour and emerging trends.
What We’re Looking For
Requirements
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4–5 years of experience managing social media and digital marketing mandates.
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Experience working with consumer-facing brands, entertainment brands or digital/creative agencies.
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Strong hands-on understanding of Instagram, Facebook and short-form content culture.
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Working knowledge of digital platforms including Meta, Google and DSPs, with an understanding of campaign planning, targeting, optimisation and performance.
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Strong understanding of digital marketing and how it can contribute to business growth, user acquisition, engagement and revenue.
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Strong creative instincts with the ability to write, edit and think natively for social platforms.
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Experience managing influencer and talent partnerships is mandatory.
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Ability to work at the pace and creative rigour required for Star Plus.
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Strong understanding of pop culture, digital trends and audience behaviour.
Nice to Have
Nice to have
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Experience in the entertainment, media, OTT or consumer internet space.
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Familiarity with digital performance metrics, optimisation and platform dashboards.
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Experience working on campaigns for large-scale consumer brands.
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Understanding of JioHotstar or other streaming platforms.
Education
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Graduate or Postgraduate preferred, ideally in Marketing, Communications, Media or a related field.