• Manage continuing U.S. customer and field-oriented product support activities. *
• Represent company at tradeshow meetings to promote products. *
• Implement promotion strategies, ensuring accuracy of product communication content.*
• Participate in field training on company products, and in the development of training materials. *
• Identify market opportunities to maximize market penetration. *
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.*
• Participate in development and review of product specifications. *
• Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users. *
• Articulate and reinforce high level positioning concepts to the field organization. *
• Support global marketing activities through communication and other support for regional sales and marketing team members. *
• Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics. *
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features. *
• Participate in market research activities as required.
• Participate in development/review of product specifications. *
• Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols. *
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned. *
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.*
• Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. *
• Ensure other members of the department to follow the QMS, regulations, standards, and procedures. *
• Perform other work-related duties as assigned.