The Assistant Brand Manager is responsible for managing the entire product lifecycle—from identifying consumer insights and developing new product concepts to overseeing commercialization and supporting post-launch performance. Acting as both a Brand Manager and Product Developer, this role drives innovation while ensuring every product and campaign strengthens the overall brand strategy.
The role partners closely with internal teams and external manufacturers to deliver high-quality products on time, on budget, and to the highest standards. In addition to product development, the Assistant Brand Manager supports brand marketing, business analysis, and commercial initiatives to drive sustainable brand growth.