Global Sales Training Strategy
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Develop and execute the global sales enablement and training strategy aligned with revenue objectives, go-to-market priorities, and field performance needs.
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Create a scalable learning framework that supports onboarding, ongoing seller development, leadership readiness, and continuous skill advancement.
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Establish consistent training and readiness standards across Sales, Sales Development, Renewals, Channel, and Sales Engineering.
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Advise sales leaders on talent development, performance improvement, and sales effectiveness priorities.
New Hire Onboarding & Ramp-to-Productivity
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Design and manage a best-in-class onboarding experience that accelerates new-hire readiness and time-to-productivity.
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Build structured 30/60/90-day onboarding plans, role-based learning paths, certifications, practice activities, and manager coaching guides.
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Develop tailored onboarding programs for Account Executives, Account Managers, Sales Development Representatives, Sales Engineers, Renewals professionals, Channel teams, and Sales Leaders.
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Assess onboarding effectiveness through learner feedback, manager observations, readiness measures, and business outcomes, then continuously improve the program.
Build and deliver practical, role-based training that improves seller performance in the following areas:
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Value-based and consultative selling
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Discovery, qualification, and customer needs analysis
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Executive conversations and business storytelling
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Account and territory planning
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Pipeline generation and opportunity progression
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Competitive positioning and objection handling
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Renewal, expansion, and cross-sell motions
Create progressive development paths for sellers at different experience levels and deliver learning through instructor-led sessions, virtual programs, workshops, peer practice, self-paced modules, and field reinforcement.
Sales Methodology & Process Adoption
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Lead the deployment, training, adoption, and reinforcement of the company’s sales methodology and qualification framework.
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Translate sales processes into clear, teachable behaviors that sellers and managers can apply during live opportunities.
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Partner with Sales Leadership and Revenue Operations to embed methodology, process discipline, and best practices into daily sales workflows.
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Create practice scenarios, deal clinics, reinforcement activities, and coaching tools that improve opportunity management and execution consistency.
Manager Enablement & Coaching Excellence
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Build a consistent coaching culture across the global sales organization.
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Develop frontline sales managers into effective coaches who can diagnose performance gaps, reinforce skills, and improve seller execution.
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Create manager toolkits, coaching frameworks, observation guides, scorecards, and team-based reinforcement plans.
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Facilitate manager training on coaching conversations, pipeline inspection, opportunity reviews, performance feedback, and team development.
Product, Market & Competitive Readiness
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Ensure field teams remain current on Black Duck solutions, target customer challenges, industry trends, buyer priorities, and the competitive landscape.
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Partner with Product Marketing, Product Management, and Sales Engineering to deliver launch training and ongoing solution readiness.
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Create knowledge assessments and certifications that validate product, solution, messaging, and competitive proficiency.
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Help sellers translate technical capabilities into differentiated customer value and measurable business outcomes.
Learning Experience & Facilitation
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Design engaging learning experiences using adult learning principles, practical application, repetition, coaching, and reinforcement.
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Facilitate high-impact training for global audiences, including new-hire cohorts, sales teams, managers, and sales leadership.
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Build a network of subject matter experts and field facilitators to expand training reach and ensure real-world relevance.
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Maintain a global training calendar coordinated with sales priorities, product launches, and major commercial initiatives.
Enablement Analytics & Performance Improvement
Define and monitor measures that demonstrate training effectiveness and field impact, including:
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New-hire ramp and time-to-productivity
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Training participation, completion, and learner satisfaction
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Knowledge and skill certification results
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Manager coaching activity and effectiveness
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Sales methodology adoption
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Seller productivity, pipeline progression, win rates, and quota attainment
Use performance data, field feedback, and manager input to identify skill gaps, prioritize interventions, and provide readiness recommendations to sales leadership.
Leadership & Program Management
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Build, lead, coach, and develop a high-performing Sales Enablement team.
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Manage training budgets, external partners, learning platforms, program resources, and vendor relationships.
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Create clear operating rhythms, stakeholder governance, and accountability for training delivery and reinforcement.
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Foster a culture of continuous learning, collaboration, practical application, accountability, and measurable results.