Own product positioning and messaging
Define how Ravenna is described in the market. Develop clear positioning, messaging, and narratives that resonate with buyers across IT, Security, HR, and Operations teams.
Own go to market strategy for new features and major product updates. Ensure launches are well coordinated across product, sales, and marketing and drive real adoption.
Create materials that help the sales team win. This includes pitch decks, one pagers, competitive positioning, and clear talk tracks that communicate Ravenna’s value.
Partner with product and engineering
Work closely with the product team to understand what we are building and translate technical capabilities into clear customer benefits.
Help define how Ravenna shows up in the market. Develop content, messaging, and narratives that strengthen the company’s voice and positioning.
Develop customer and market insight
Build a deep understanding of our customers, their workflows, and how they evaluate solutions. Use this insight to improve messaging and guide product decisions.
Support demand generation
Work with growth and sales to ensure campaigns, content, and outbound efforts align with Ravenna’s positioning and resonate in real sales conversations.
Drive adoption and product understanding
Help customers understand how to use Ravenna effectively through content, documentation, and product education.