You’ve spent 5+ years in field marketing, event marketing, or a hybrid marketing/sales-development role at a B2B company, and you’ve owned an event calendar end to end, not just staffed a booth someone else planned.
You think in systems, not one-off shows. When an event ends, you already know what worked, what didn’t, and what changes before the next one.
You’re comfortable building without a playbook. There’s no field marketing function here yet, so you’re the one who decides what good looks like and then builds it.
You translate between Marketing and Sales without taking a side. You understand why Sales wants booked meetings and why Marketing wants brand presence, and you build a plan that delivers both.
You’re an AI-fluent professional. You use AI tools in your own work, and you can think about where AI changes how field marketing gets done, from outreach personalization to post-event reporting.
You’re comfortable with candor. You’ll tell Sales when a lead isn’t sales-ready yet. You’ll tell leadership when an event isn’t earning its budget. We say the hard things here, with facts and without spin.