We’re hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. Sitting on the product management team, you’ll own the end-to-end user journey across email, push, and in-product messaging — and, critically, the deep-linked landing and post-click experiences that complete the loop. You’ll develop a deep qualitative and quantitative understanding of how people move through Cantina, turn that into a lifecycle strategy that grows activation, retention, and resurrection, and partner with Data and Engineering to launch, measure, and compound improvements. This is a hands-on role with company-wide visibility: you’ll write the strategy, ship the journeys, run the experiments, and bring senior stakeholders along.