Whereby is loved by millions of users globally, and Marketing plays a key role in making sure that we can increase awareness and gain new customers, adding true value to every stage of their experience with us. Focused on the Telehealth and Digital Mental Health industries, we’re on a mission to facilitate healthcare consultations globally through mid-sized to enterprise customers in the sector as well as individual practitioners and clinics.
The Marketing Lead’s mission is to increase sign ups and adoption of Whereby Embedded, our API product, as well as Whereby Meetings, our simple video call solution, with a strong focus on the healthcare sector.
Embedded is our core focus, with a sales led strategy focused on account based marketing, brand equity building and sales enablement, you will work closely with the wider Commercial team to attract, educate and close high-value customers.
For Meetings, the focus is on an experimental product led strategy, acquiring new paying users through various channels.
You will closely collaborate with other departments across the business on all areas of B2B Marketing, from content to product to advertising, and will have support from a performance marketing agency and freelance designer. You’ll find creative ways to reach, educate, inspire and engage our target audiences. As a small team, every day is different! You should be prepared to prioritise ruthlessly, collaborate with other departments and adapt to the changeable nature of a start-up.