Manager - Programming Strategy and Insights (Quantitative), Hindi Movies
LocationMumbai - OUC
Work modeon-site
Typefull-time
First seen1w ago
Last seen20h ago
MANAGER – PROGRAMMING STRATEGY & INSIGHTS (QUANTITATIVE), HINDI MOVIES
Job Description
About the Role:
At JioStar, content decisions are no longer driven by instinct alone. They are powered by audience intelligence, behavioral insights, and data-led experimentation at scale.
We are looking for a high-calibre strategy and analytics professional to help shape the future of programming for Hindi Movies. This role sits at the intersection of consumer insights, business strategy, content performance and monetization; leveraging large-scale viewership data to influence what millions watch across TV.
This is a high-visibility role with a direct impact on viewership growth, advertising performance, and programming strategy.
Key Responsibilities:
Audience Strategy & Consumer Intelligence
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Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
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Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities.
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Drive data-led recommendations on scheduling, slot optimization, and programming interventions.
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Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.
Growth, Monetization & Business Impact
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Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
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Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
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Support critical business moments including major sporting events, World television premieres and competitive programming periods through predictive analysis and strategic interventions.
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Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.
Strategic Business Partnering
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Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making.
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Translate complex analytics into clear, compelling business narratives for leadership teams.
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Act as a strategic advisor by identifying risks, opportunities, and performance levers in a fast-paced environment.
Advanced Analytics & Decision Science
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Lead deep-dive analyses on content performance, audience behavior, and programming effectiveness.
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Develop repeatable frameworks and analytical models to improve audience forecasting and decision-making.
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Build scalable reporting mechanisms to track viewership trends, programming impact, and monetization performance.
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Drive a culture of data-led experimentation and continuous optimization.