The purpose of this role is to shape and deliver the CRM Marketing Strategy, working closely with the Head of Digital Marketing and Business Development team to drive attributable demand generation, audience segmentation and data-led direct marketing.
Job Description:
Key responsibilities:
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Act as the primary point of contact for assigned markets on all CRM initiatives
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Translate regional CRM strategy into market-specific campaign plans
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Lead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)
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Work closely with strategy, creative, data, and development teams to ensure seamless delivery
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Challenge and refine market briefs to ensure strategic alignment and effectiveness
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Manage campaign timelines, approvals, and stakeholder communication
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Monitor campaign performance and identify optimization opportunities
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Ensure adherence to brand guidelines, data compliance, and governance frameworks
Must-Have Skills & Experience
Core Skills
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Strong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)
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Ability to translate business objectives into actionable CRM plans
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Experience working across multi-channel CRM (Email, Push, Messaging platforms)
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Solid stakeholder management and client-facing experience
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Strong organizational skills with the ability to manage multiple markets and priorities
Strategic & Analytical Thinking
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Ability to challenge briefs and provide strategic recommendations
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Understanding of audience segmentation and personalization
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Comfort with campaign performance metrics and optimization
Execution & Tools
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Familiarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)
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Understanding of campaign workflows, QA processes, and delivery timelines