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Prodigy Education

Manager, User Acquisition & Growth

LocationGreater Toronto Area, Ontario
Work moderemote
Typefull-time
DepartmentMarketing
Company size501–1,000 people
First seen3mo ago
Last seen1d ago
About the company
Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit www.prodigygame.com to learn more.
Want to learn more about what Prodigy and our People have been up to go click on Prodigy News!
Vacancy Status
This job posting is for an existing vacancy.
Overview
As the Senior Manager, Acquisition & Growth you will be responsible for creating and executing a high-impact media strategy to find, attract, and convert our core audiences: Teachers, Parents, and Players. You will serve as the strategic owner of our paid and organic efforts, managing a 7 figure budget across multiple platforms to maximize performance against business goals. While managing the day to day performance of the channels.
In this player-coach role, you will mentor a platform specialist, guiding them toward optimizing our media mix. You will blend high-level strategy with deep technical proficiency, managing everything from data and forecasting to creative experiments and reporting.
🚀 Your Impact
Strategic Leadership & Budget Management
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Own the overarching paid and organic strategy and respective budgets across multiple platforms to maximize performance against OKRs.
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Serve as the internal subject matter expert on platform/discipline changes, advancements, and best practices to stay ahead of industry trends.
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Continually research and implement new growth strategies to acquire and convert users through emerging marketing channels and platforms.
Campaign Optimization & Execution
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Implement and oversee new strategies, campaigns, and creative tests to optimize key performance metrics.
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Brief the Creative Team on high-converting campaigns and content and providing data-driven feedback to improve future outputs.
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Collaborate with internal stakeholders across Product, Marketing, Data, and Legal to align acquisition efforts with broader business objectives.
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Proactively analyze and measure marketing initiatives against targets to quantify success and identify opportunities for improvement.
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Manage data, forecasts, and reporting requests to ensure all decisions are backed by deep performance insights.
Organic & Holistic Growth
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Collaborate with SEO and Organic Social teams to ensure brand consistency and attribution across all touchpoints.
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Bridge the gap between paid and organic efforts to identify improvement opportunities for future integrated campaigns
Mentorship & Partner Relations
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Mentor a high-performing paid platform specialist, providing technical guidance.
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Interact directly with paid partners and platform representatives to optimize campaign performance and integrate new features.
🌟 About You
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Experienced practitioner of programmatic execution
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Proficiency in managing paid media platforms (e.g., Google, Meta, Pintrest, Tiktok etc.) and a proven track record of scaling user acquisition.
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Solid understanding of search everywhere optimization principles and how to leverage organic search and LLMs to complement paid acquisition strategies.
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Strong analytical skills with the ability to budgets, forecasts, and deliver data insights.
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Experience in creative briefing, with the ability to translate channel performance insights into actionable feedback for creative teams.
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Ability to manage external relationships with agency partners and platform representatives to drive results.
💡 Success Metrics
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Growth: Driving Parent conversions and quality Teacher registrations.
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Efficiency: Optimizing Parent CAC/RoAS and Teacher CPR/RoAS.
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Delivery: Meeting campaign milestones and agreed-upon deadlines.
Working at Prodigy
Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being
🥇The world’s biggest math competition is back, bringing more champions, more classroom excitement, more prizes and even more fun for students! Check out round two of Prodigy’s State Challenge! The Prodigy State Challenge Returns!
Legal
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at [email protected], and we will work with you to meet your needs.
AI Disclosure
Prodigy leverages AI-assisted technology to enhance efficiency in areas such as resume screening. However, all hiring decisions are made by our recruitment team in collaboration with hiring managers.
Prodigy may use a notetaker during interviews to transcribe conversations, generate summaries. This technology helps our interviewers focus on the conversation.
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