Own Teton’s Digital Growth Engine
Design and operate the systems that drive awareness and engagement across key digital channels including email, website, and paid media.
Develop a measurable growth model that connects marketing activity to pipeline and revenue outcomes.
Lead Email and Lifecycle Marketing
Build and manage Teton’s email programs including newsletters, product announcements, campaign distribution, and lifecycle nurturing.
Segment audiences across operators, clinical leaders, and prospects to deliver relevant messaging at the right stage of the buyer journey.
Work closely with Sales to ensure email programs support outbound motions and re-engage high intent prospects.
Optimize Website Performance
Own Teton’s website as a growth channel.
Improve conversion across key journeys such as product education, content engagement, and demo interest.
Work with design and product marketing to continuously improve messaging, landing pages, and conversion flows.
Run Paid Media and Demand Experiments
Plan and execute paid media campaigns across channels such as LinkedIn and industry publications.
Translate campaigns and launches into paid programs that drive qualified traffic and measurable engagement.
Continuously test creative, targeting, and landing page performance to improve efficiency.
Build Marketing Infrastructure
Partner with Sales Operations to ensure marketing systems are connected to CRM and reporting.
Maintain clean data, clear attribution, and strong visibility into performance across channels.
Create dashboards and reporting that allow the team to understand what is working and where to invest next.
Support Campaign Execution
Collaborate with Product Marketing and Content on campaign launches, product announcements, and industry narratives.
Translate campaign strategy into practical distribution plans across email, website, and paid channels.