To excel in this role, you need:
✅ 5+ years of hands-on paid media experience, ideally within an agency environment, with a strong track record of independently planning, launching, optimising and scaling campaigns end-to-end. You’re comfortable taking ownership from initial strategy and forecasting through campaign setup, launch, optimisation, reporting and scaling, with clear accountability for performance.
✅ Strong hands-on experience with paid social, particularly Meta and TikTok, as well as programmatic advertising across multiple DSPs. You understand the role different channels play within the wider acquisition strategy and can allocate budgets strategically across paid social, paid search, programmatic and emerging platforms based on commercial objectives.
✅ A strong commercial and analytical mindset. You don’t just look at clicks, CPMs or platform conversions — you understand how media performance connects to revenue, profitability, CAC, LTV and overall business growth. You’re able to analyse the full customer journey, identify conversion bottlenecks and optimise campaigns based on meaningful business outcomes.
✅ Strong technical knowledge of tracking, attribution and measurement, including Google Analytics, Google Tag Manager, pixels, server-side tracking, Conversion APIs, UTMs, click IDs, attribution windows and affiliate tracking platforms. You should be comfortable implementing and validating events, managing data layers, building conversion tracking frameworks, setting up and troubleshooting server-to-server postbacks, and identifying and resolving tracking or data-quality issues.
✅ Experience with performance tracking and attribution tools such as Keitaro, with the ability to QA tracking, diagnose delivery or measurement issues and confidently explain how different tracking and attribution methodologies work.
✅ Hands-on experience with cloaking is highly desirable and, given the nature of the role, a willingness to learn is essential if you haven’t worked with it before.
✅ Experience working in iGaming or other highly regulated industries, with a strong understanding of advertising policies, market restrictions, compliance requirements and responsible advertising practices. You should be comfortable adapting campaign strategies to different regional regulations and market conditions.
✅ Experience negotiating, acquiring and setting up Business Managers and advertising accounts across different platforms, vendors and resellers, with the resourcefulness to find solutions when access to standard platforms or accounts is limited. You should also understand how to test, scale and migrate campaigns across different ad accounts and Business Managers, with a strong focus on minimising data loss and ensuring previously built audiences remain reusable and scalable.
✅ A strategic approach to audience development and growth. You’re able to use customer behaviour, market conditions, competitor activity and regional insights to develop audience strategies, identify sustainable growth opportunities and determine where each channel can have the greatest impact.
✅ Strong creative and cross-functional collaboration skills. You can translate performance data, audience behaviour and psychology into clear, actionable briefs for creative, content, design and landing-page teams. You’re comfortable providing creative direction and building a structured testing roadmap to continuously improve campaign performance.
✅ Resourceful, commercially minded and comfortable with ambiguity. You can make sound decisions, manage risk and maintain performance when working with constraints, imperfect data or limited platform capabilities. You’re proactive about identifying challenges, gaps and opportunities rather than waiting for someone else to point them out.
✅ Fluent English communication skills, with the ability to communicate clearly and confidently with internal teams, clients, creative partners and other stakeholders.