As the Partner Marketing Lead, you will shape how Epignosis shows up to its partner ecosystem across TalentLMS, eFront, TalentCards, and TalentHR, and the story that connects them as a suite.
Set the partner marketing strategy: Translate company GTM priorities into partner-facing plans across the full partner lifecycle (recruitment, onboarding, activation, and growth), differentiated by partner tier and type.
Build and evolve the partner enablement toolkit: Decide what partners need to sell effectively and produce it: co-brandable company deck, product decks, competitor battlecards, objection handling guides, proposal templates, and roadmap summaries. Set the bar for content quality and freshness across all partner-facing materials.
Position our products for the partner channel: Adapt product messaging, positioning, and proof points for partner audiences and their end-customers, so partners can pitch Epignosis with the same clarity and confidence as our direct sales team.
Drive partner communications and campaigns: Own partner newsletters, product release notes, and program updates. Plan and run a partner webinar cadence covering roadmap updates, product awareness, and GTM best practices.
Lead partner event marketing: Decide how partners show up alongside Epignosis at industry events, and equip them for it with co-branded collateral, messaging guidance, and joint-presence logistics. Turn MDF-funded event lead-gen reports into recommendations that sharpen future co-marketing investment.
Own partner brand and web presence: Own the partner landing page on the Epignosis website, shape the partner directory build, and set the partner brand guidelines and tier badges that define how partners represent Epignosis.
Turn partner success into growth assets: Identify the partner stories worth telling and produce case studies, testimonials, and joint success stories in collaboration with the product marketing team and the partnerships team.
Measure what matters and act on it: Track marketing asset usage, partner communications metrics, and campaign performance. Turn partner feedback and performance signals into a content roadmap that keeps getting sharper.