Responsibilities
• Develops and secures approval for high-level global PSS plans and budgets on a global scale, aligning them with organizational objectives.
• Leads cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
• Develops and owns a comprehensive GTM scorecard/dashboard, including associated metrics, goals, and benchmarks.
• Leads the development of closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
• Develops and defines customer segmentation strategies at a global scale, tailoring PSS experiences to different customer segments.
• Oversees global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
• Assists in the development of advanced sales training materials to empower the sales force.
• Partners with sales senior management in retailer/reseller account calls/development to strengthen relationships and drive sales.
• Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.