• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
• Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
• Manage annual and campaign budgets for influencer marketing initiatives.
Influencer Relationship Management
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Oversee influencer outreach, negotiation, and contracting processes.
• Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
• Foster long-term ambassador relationships with high-performing partners.
• Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
• Manage product seeding and gifting initiatives to drive organic advocacy.
• Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
▪ Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
▪ Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation:
▪ Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
▪ Continuously explore new platforms, tools, and strategies to keep our influencer marketing efforts ahead of the curve.
▪ Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture.