We are looking for a Director of International Communications to align our corporate and product communications strategy with our international business strategy. You’ll own the communications, PR, and thought leadership strategy for our key markets outside the US and Canada. This is a senior role for a seasoned communications leader. We’re looking for a proactive self-starter who consistently finds ways to integrate PR and communications into existing marketing strategies, and who brings new and innovative ways to engage in market from a PR and communications perspective. The position is based in Mexico, works across multiple time zones, and reports to the Vice President of Global Communications. Full fluency and a strong command of the English language are mandatory. All meetings, communication exchanges, strategic plans, and general communications and messaging are conducted in English first.
You’ll bring a strong global mindset and deep experience building and engaging audiences across our international client base, primarily in higher education. You’ll set the communications messaging strategy, align corporate thought leadership, and direct how Instructure shows up in public conversations across EMEA, Latin America, and Asia Pacific. The role demands close, effective partnership with a wide range of internal teams and spokespeople: marketing, content, events, field marketing, sales, product, social media, and outside media relations.
You’ll personally conduct and manage media relations as well as direct market-specific PR agencies outside the US, holding them to delivering coverage that advances our corporate initiatives. Internally, you’ll build the path to the right coverage at the right time, opening new markets and creating opportunities for growth and awareness. You’ll also partner with the global product teams to connect coverage and communications to product initiatives, launches, and growth, driving brand awareness and product engagement. Additionally, this role will foster and manage relationships with market research analysts outside of North America.