Serve as an AI champion across franchises, supporting must-win ORBU brands in running lean, forward-looking AI pilots. Drive high-impact AI initiatives that enhance team and organizational effectiveness, ensuring seamless collaboration and execution from idea to impact.
· Focus on LC & BU-level AI initiatives, align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
· Focus on impact-driven, meaningful changes of Ways-of-working for field (embedding AI use cases).
· Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
· Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
· Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
· Help to build up digital capability platform to enable field to increase effectiveness.
· Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
· Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
· Develop digital operation plan and key initiated projects to support brand digital strategy
· Digital database collection, analysis and management
· Digital internal training and knowledge sharing