If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.
What You Will Do
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Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).
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Serve as the central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.
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Lead local & global innovation projects closely with Global Team, CMU & Brand Managers.
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Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.
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Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.
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Ensure profitability of innovations by managing end to end financial & volume plans.
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Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.
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Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.
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Project management with operational teams to deliver innovation on time.
Who You Are
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University degree, preferably in business administration, marketing.
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Min 3-4 years relevant experience building & innovating powerful brands
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Experience in developing short mid- and long-term innovation strategies.
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Data driven mindset with strong analytical skills
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Project management skills – ability to manage multiple projects at the same time.
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Open minded and creative passion for new challenges
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Good communication skills
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Fluent in English
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Experience working with global teams is a plus.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you’ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us