Own and execute growth strategy end-to-end, from experiment design through measurable results
Build and run campaigns across social platforms—YouTube, Instagram, TikTok, LinkedIn, X, Threads, and whatever comes next
Identify the highest-leverage channels for reaching creators and media teams, then go deep
Create and adapt content that fits the native voice of each platform
Set up tracking, analyze performance, and let data guide where you invest next
Partner with product and content teams to turn our story into demand
Spot emerging platforms and trends early, and move fast to capitalize on them