Colibri is in the middle of Farside, one of the most significant enterprise transformations in our company’s history. Workday is rearchitecting how we manage and operate our finances. Salesforce — spanning CRM, Data Cloud, Marketing Cloud, and Commerce Cloud — is becoming the unified platform for how we market to, sell to, serve, and retain customers across every brand and ecosystem. Technical delivery is on track. The unfinished work is on the business side: ensuring these systems fundamentally change how Colibri operates, not just how it runs its software.
The VP of Business Transformation owns overall program success. The P&T STL drives both technical delivery and product ownership of the platforms — what gets built, how the systems are configured, and what capabilities are delivered. This leader is accountable for whether those capabilities translate into lasting organizational change and captured financial value: the operating model redesign, the change adoption, and the business-side execution that determine whether Farside transforms how Colibri operates or merely implements software.
This leader runs a small, focused team of 2–3 direct reports covering program execution and organizational change management, and partners directly with the P&T STL as the business-side co-lead at the program’s highest level.
The Farside program has two co-leaders at the VP level: the P&T STL, who owns system delivery and product outcomes — how the platforms are built, configured, and what capabilities they deliver — and this role, who owns organizational transformation outcomes — how the business operates on top of those platforms, whether change adoption is real, and whether the financial value is captured. Both are outcomes-oriented; they own different parts of the same result.
In practice: when a technical go-live exposes a business-side gap, this leader owns resolution. When an ecosystem is not ready to absorb a system change, this leader owns getting it ready. When the program needs a unified view of what is happening on the business side — across Workday, Salesforce, and OCM — this leader provides it and is accountable for the answer.