You originate, build on, and orchestrate all content the company puts into the market:
• Original market-perspective content — pieces where the company has a point of view worth sharing (e.g. the shift toward agentic operations). This includes major owned research projects: our State of Reliability 2026 survey — analyzing over 50,000 incidents — is an example of the kind of project this role originates and owns end-to-end.
• Channel-native content — LinkedIn posts, newsletter content, social threads, scripts, and short-form video that keep the company consistently present.
• Content built on technical work — translating deep material from our Technical Marketing Engineers and positioning from Product Marketing into content that lands across channels and personas.
• Executive thought leadership — turning the expertise of our CEO, CPO, and engineering leadership into a consistent, credible external presence.
• Editorial standards — establishing and maintaining voice, tone, and quality bar for everything published under the the company brand.
Distribution Across Channels
You make sure the company content reaches the right people, wherever they spend time:
• Social platforms — LinkedIn as the primary surface for company and individual presence, plus other networks where DevOps and SRE practitioners gather.
• Engineering communities — Discords, Slacks, Reddit, Hacker News, CNCF forums, and other practitioner spaces, with content that earns credibility rather than imposes on it.
• Video platforms — YouTube and other channels where our audience learns and evaluates.
• Owned channels — the the company website, email and newsletter programs, and resource and video library.
• Earned media and guest contributions — supporting placements in publications our buyers actually read, and coordinating opportunities for the company team members to contribute.
• Search and AI discovery — working with the broader marketing team to ensure content is structured for both SEO and AEO (AI Engine Optimisation), so it surfaces in traditional and AI-assisted discovery.
AI-Powered Workflow Systems
Operating across this many channels at velocity is only possible with serious AI leverage. You’ll own the workflow systems that make it work:
• Building and evolving AI-assisted content workflows that turn source material into channel-appropriate output at scale, with human-in-the-loop quality control.
• Designing systems and skill-based prompts that produce consistent voice and quality across formats.
• Continuously improving the workflow stack as the team grows and AI tooling evolves.
• Acting as the in-house standard-setter for what good AI-augmented content production looks like.
Amplification of the company’s People
the company’s engineers, product team, and leaders are doing work worth talking about. You make sure it travels:
• Coaching and supporting team members on building consistent external voices, particularly on LinkedIn.
• Helping engineering and product translate what they’re building into stories that resonate externally.
• Identifying and building relationships with credible external voices in the DevOps, SRE, and cloud-native space — for joint posts, podcast appearances, and community presence.
Contributing Across the Marketing System
• Demand generation — supplying content that powers paid, outbound, and lifecycle programs; feeding performance data back into what you create next.
• Events — pre-event, at-event, and post-event content that extends the reach of field activity.
• Analytics — tracking content performance across channels and using that data to direct effort.