Via is hiring a Director of Strategy & Operations to lead part of our West Coast portfolio. This is a significant regional P&L leadership role: you will start out by directly managing markets and a team of Field Operations Managers, then quickly grow to manage a team of General Managers and Operations Managers. You will be responsible for setting and executing regional operating strategy, and ensuring safe, reliable, high-quality service across a large, fast-growing, and increasingly complex book of business.
The West region is in high-growth mode—launching new markets, expanding existing contracts, and standing up new service types. We need a seasoned operator who can lead through scale and ambiguity, develop strong frontline leaders, and partner effectively with transit agency stakeholders, commercial teams, and Via central functions.
What You’ll Do:
Regional leadership & people management
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Lead, coach, and develop a team set clear expectations, cadence, and accountability
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Run a consistent regional operating rhythm
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Build leadership depth: hire, promote, and performance-manage regional talent;
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Foster a culture of safety, compliance, operational excellence, and partner trust across the region
P&L and performance ownership
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Own regional P&L outcomes in partnership with Finance and market GMs: revenue hours/rides, cost per ride, labor productivity, and margin improvement
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Set regional targets and be accountable to KPIs (service reliability, on-time performance, seat availability, safety, driver staffing, vehicle readiness, and customer experience)
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Drive root-cause problem solving on underperforming markets; escalate risks early with clear mitigation plans
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Partner on annual and quarterly operating plans, staffing models, and scenario planning for growth
Regional strategy & growth
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Translate regional priorities into actionable market strategies
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Lead the region through new service types and operating models
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Prioritize resources across markets during launch surges, staffing constraints, and partner-critical periods
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Represent Operations in regional strategy discussions with Commercial, Service Design, Product, and Partner Success
Partner & stakeholder management
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Serve as a senior operational counterpart to agency leadership on high-stakes markets
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Build trust through transparent performance reporting, proactive communication, and credible remediation when service misses occur
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Navigate complex regulatory and contractual environments
Cross-functional leadership
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Partner with Commercial, Enablement, Service Design, Remix, Safety, Fleet, HR, and Finance to align ops capacity with growth and product roadmap
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Influence technology and process adoption to improve regional efficiency and visibility
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Contribute to company-wide ops priorities
Who You Are:
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Proven experience in an operational leadership role, ideally with P&L responsibility.
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Demonstrated ability to develop and execute business strategies successfully.
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Track record leading high-growth or transformation environments—scaling teams, launching new lines of business, or integrating acquisitions/service expansions
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Excellent interpersonal and communication skills, capable of working with and influencing stakeholders at all levels.
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Analytical and problem-solving skills, you don’t accept the status quo and are always looking for creative solutions
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Strong comfort working in a fast paced environment, operating in ambiguity, managing multiple tasks simultaneously, and taking on responsibility
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Operational fluency across people-intensive, regulated, 24/7 businesses; comfort with labor planning, safety culture, and compliance
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10+ years of experience, ideally with a combination of consulting and operating experience
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Hold a Bachelor’s Degree with a record of exceptional academic and professional achievement
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Willingness to travel extensively across the West Coast (~25%, higher during launch periods)
Compensation and Benefits:
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Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
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Salary Range: $180-$220k / year + attractive RSU package
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We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.