Digital Commerce / eContent Expertise: Demonstrated experience optimizing product content for digital retail, including Amazon, retailer .com sites, distributor websites, and digitally focused retailers. Understands how eContent drives conversion, organic search rank, digital shelf share, and downstream sales outcomes. Familiar with content management systems such as PIM, Syndigo, or equivalent platforms.
Search & Performance Marketing: Hands-on experience managing paid search, retailer search, SEM, or PSOR programs — including keyword research, bid strategy, budget allocation, performance optimization, and conversion tracking. Understands CPC economics and how to drive cost-efficient click and conversion growth.
Retail Media & Digital Retailer Savvy: Experience developing digital growth strategies across retailer media networks, marketplaces, distributor websites, and customer digital ecosystems. Understands how retailer media can support lower-funnel conversion while also flexing into mid-funnel and upper-funnel awareness or consideration tactics when appropriate.
Agency & Partner Management: Proven ability to manage external agency partners across media, search, content, retail media, or digital commerce — setting briefs, reviewing performance, holding accountability for results, and translating business priorities into clear executional direction.
Analytical Rigor / Data Fluency: Comfortable pulling, interpreting, and acting on digital performance data. Can connect dots across digital commerce and media performance including eContent, search, retailer media, web analytics, and customer insights to identify root causes and business opportunities. Experience with retail media dashboards, Google Ads, Pacvue, Amazon Ads, SEM Rush, or equivalent platforms preferred.
Executional Excellence: Operational discipline with high attention to detail. P&G PRO has more products and complexity than traditional consumer brands — this person must successfully prioritize and manage multiple complex workstreams in a fast-paced environment.
Learning Agility & Adaptability: Comfortable operating in an evolving business environment, learning new platforms and capabilities, and helping shape new ways of working as digital commerce continues to evolve.