This role sits at the intersection of field operations, sales operations, compliance, and performance analytics. You’ll build the turf strategy, wire the lead routing engine, manage the compliance infrastructure, and own the reporting that tells us what’s working and what isn’t. You’ll turn an early D2D motion into a scalable, repeatable channel. You’ll work closely with sales leadership, inside sales, growth marketing, member experience, and product, with clear targets, full ownership, and the autonomy to build the systems the way they need to be built.