10+ years of progressive experience in digital media sales, tech sales, or business development.
5+ years of direct experience specifically within Mobile Performance Advertising, AdTech, User Acquisition (UA), or Mobile Gaming.
Proven Sales Performance: A demonstrable track record of consistently meeting or exceeding multi-million-dollar sales quotas and driving top-line revenue growth in competitive markets.
Enterprise Pipeline Management: Experience navigating complex, consultative sales cycles from initial pitch to contract execution with C-level executives and growth leads.
Established Vietnam Relationships: An existing, deep network of key decision-makers (Heads of UA, CMOs, C-Level, VP of Growth) across Vietnamese app and gaming publishers.
Market Nuance: Strong understanding of the Vietnamese mobile ecosystem dynamics, including top game studios, app developers, local payment infrastructures, and growth trends.
Performance Metrics: Deep understanding of key mobile user acquisition and monetization metrics, including CPI, CPA, ROAS, LTV, ARPU, and Retention.
Measurement & Attribution: Comprehensive knowledge of Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Singular and others. Know how they attribute on-device/performance media.
AdTech Architecture: Strong conceptual grasp of programmatic advertising, on-device pre-installs, native placement formats, and mobile SDK integrations.
Education: Bachelor’s degree in Business, Marketing, Technology, or a related field (or equivalent practical experience).
Sales Enablement: Hands-on experience using modern CRM and sales technology stacks (e.g., Salesforce, Salesloft, LinkedIn Sales Navigator).