You’ll be the product owner for how companies discover Tremendous, sign up, and send their first reward.
Most companies research us before they ever meet a salesperson. They find us through a search, an ad, or a reward somebody sent them. A fair number sign up on their own, either because they’re too small for a sales rep or because they just prefer it. You’ll own product growth overall, but self-serve clients are your primary focus and scorecard. At the top of the funnel we can’t tell who’s a solo marketer and who’s a future enterprise buyer, so you’ll build for both.
The Growth team doesn’t exist yet, so you’ll arrive, borrow engineers from another squad to get moving, and write the roadmap we hire against. You’ll have real influence over what this team becomes and who’s on it.
One thing to know up front: the standard product-led growth playbook doesn’t apply here. We have no free tier, no trial, and no paywall, so the usual levers don’t exist. We also don’t have the traffic for most A/B tests to reach significance. You’ll need to look at a flow and know what’s wrong with it rather than wait for a test to tell you.
The product management team today is 7 PMs, led by a co-founder who serves as Head of Product. You’ll also work with Marketing on campaigns and with RevOps on the handoffs between self-serve and sales.