We’re looking for a creative and strategic Social Media Manager to own and grow our brand presence across LinkedIn and X (Twitter). You’ll be the voice of the company online—crafting compelling content, growing our audience, and building an engaged community within the fast-moving Web3 space.
This role is ideal for someone who lives and breathes social media, understands what makes content resonate on each platform, and knows how to turn followers into a real community. You’ll work closely with founders and cross-functional teams to shape how the world sees us.
Responsibilities
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Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter)
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Plan, write, schedule, and publish engaging content tailored to each platform’s tone and audience (posts, threads, announcements, visuals)
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Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones
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Write clear, compelling, on-brand copy—from punchy X threads to thought-leadership LinkedIn posts
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Grow followers, engagement, and brand awareness through consistent, high-quality content
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Actively engage with the community—responding to comments, DMs, and mentions, and building genuine relationships
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Support and ghostwrite thought-leadership content for founders and leadership
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Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly
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Track performance metrics, report on KPIs, and continuously optimize based on data
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Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence
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Help build and refine our social media playbook, workflows, and processes as the company grows
Requirements
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2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter)
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Proven track record of growing accounts and driving engagement (please share examples or handles)
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Excellent English writing skills—able to adapt voice and tone across platforms
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Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics
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Data-driven mindset with comfort reading analytics and turning insights into action
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Strong attention to detail and a sharp editorial eye
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Comfortable working in a fast-paced startup environment
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Ability to work independently in a fully remote team
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Based in APAC time zones
Language Requirements
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Native or near-native English writing ability (required)—especially strong at crafting engaging, natural, culturally-aware copy for international audiences
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Working proficiency in Chinese (Mandarin) is a plus for internal team coordination
Nice to Have
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Experience working with Web3, Blockchain, Crypto, or FinTech companies
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An existing understanding of and network within the Web3/crypto community
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Familiarity with social media and scheduling tools such as:
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Typefully / Hypefury
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Buffer / Hootsuite
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LinkedIn native tools
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Basic design skills or familiarity with tools like Canva or Figma
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Experience creating short-form video or visual content
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Experience with community management (Discord, Telegram)
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Experience running paid social or influencer/KOL collaborations
What We Care About
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Strong ownership and accountability—you treat the accounts as your own
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Creativity and a genuine sense for what makes content resonate
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Excellent communication and collaboration skills
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High level of professionalism and good judgment representing the brand publicly
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Positive attitude and strong problem-solving abilities
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Attention to detail
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Ability to move fast, experiment, and learn from data
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Passion for building a world-class brand presence in Web3