Role Overview: The Senior Business Data Analyst will play a key role in helping to turn data into better commercial, customer and operational decisions across its brands and retail, digital and wholesale channels. This is a hands-on role that combines strong analytical capability with business partnering, working closely with stakeholders to understand business challenges, define requirements and translate complex data into clear, actionable insights. The role will analyse customer, product, sales, inventory and operational data, identify trends and performance drivers, challenge assumptions, and provide recommendations that directly support business priorities.