• Build out the customer journey and funnel from lead to purchase — working with the founder on funnel/lead magnet design, then setting it up and making it work end to end, with every data point captured along the way
• Identify gaps in current systems and workflows (website CRM, EPOS, marketing tools) and put structure in place so processes run smoothly as the business grows
• Set up and manage the marketing suite: email marketing (Klaviyo), social media scheduling and posting (e.g. Buffer), and monitoring/responding to reviews and customer questions across platforms
• Triage the business email inbox — filter which emails need the founder’s direct attention vs. which can be handled or answered directly — including helping stand up a working email system from scratch
• Design labels and marketing materials in Canva (training provided on the company’s labeling software), preparing print-ready assets for the founder’s sign-off
• Manage print procurement: send approved designs to printers, then track and confirm on-time delivery
• Build and maintain a supplier and competitor database — organizing existing information first, then incorporating ongoing research over time
• Create and structure SOP documentation (from provided videos/notes) ready for print and staff use
• Proactively research market trends and opportunities, and bring forward marketing campaign ideas to the founder
• Set up a VoIP phone system, with future scope to layer in AI-assisted call handling
• Later phase: support deployment of AI agents for review responses, email triage, and supplier price tracking