Reporting to the CEO and partnering closely with our executive leadership team, you’ll own how Genea shows up in the world: our brand, positioning, channel and partner marketing, field events, and product marketing. Channel marketing is the most important part of this role. Genea runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion, that call for different marketing styles, so you’ll need to be agile across both and know when to apply which. Additionally, Genea services Enterprise, Mid-market, and commercial customer segments and our marketing motion will need to be tailored to targeting and activating these different segments effectively – ABX at the top, more traditional automated motions in commercial.
You’ll lead an established, talented team that carries day-to-day demand generation and revenue-marketing execution, which frees you to focus on brand-building, the channel, and shaping strategy. Marketing here partners with a sales-led revenue motion, influencing and supporting pipeline rather than owning the number - so you’ll thrive if you love building brand and channel in a partner-driven business.