The Associate Manager, Trend & Concept plays a key role in identifying emerging fashion, cultural, and consumer trends and translating insights into inspiring seasonal concepts that support the brand vision. This position partners closely with Design, Merchandising, Marketing, and Product Development teams to help shape product direction through trend research, concept development, color stories, print inspiration, and market analysis. The Associate Manager will connect trend insights with commercial opportunities and help influence seasonal product and storytelling strategies. The ideal candidate is highly creative, trend-focused, and passionate about fashion, with a strong understanding of the customer and retail landscape.