• Develop and execute short-term and long-term sector plans to deliver profitable growth.
• Explore new customers and markets, identify business growth opportunities, develop business cases and provide insights for business strategy formulation.
• Drive growth through new business opportunities including but not limited to new partnerships, market segments, new product applications, new business models, and chart appropriate courses of action.
• Work together with Sales team to optimize our distribution and applicator network.
• Identify, evaluate, and pursue new business opportunities across target segments, applications, and customer groups to drive profitable growth.
• Build and manage a qualified pipeline of opportunities by engaging prospective customers, partners, and key influencers in the market.
• Develop commercial proposals and business cases for new opportunities, including market potential, value proposition, competitive positioning, and implementation approach.
• Collaborate closely with Sales, Marketing, Innovation, and Supply Chain teams to convert identified opportunities into successful commercial outcomes.
• Develop a strong understanding of market, competition, and customer needs by mapping the market, defining applications, customers, influencers, and specifiers
• Evaluate and recommend opportunities through carefully crafted business plans that consider market size, potential clients and suppliers/partners, growth opportunities, legal implications, implementation timelines and capital commitments.
• Formulate business plans for selected opportunities, identifying market potential, value propositions and cost/benefit analyses
• Manage projects until successful operational implementation and commercialization
• Work cross-functionally, activating key business units and functions within Huntsman, partnering closely with international counterparts to develop market entry strategy for relevant global products’ smooth transition into the region.
Portfolio Management / Innovation
• Understand customers’ unmet needs and develop offerings, comprising products and solutions across portfolio to generate revenue and improve profitability
• Become a product and technical specialist, developing the right knowledge to solve customer problems and identify new opportunities
• Actively seek, detect and develop new business opportunities with new and existing customers to provide the right solutions
• Leverage our international success and develop customized solutions that address the unique requirements of our customers and the local market.
• Work in close collaboration with Technology & Innovation, R&D teams on new product opportunity identification and commercialization, providing inputs based on customer interactions, market intelligence and experience
• Monitor new technologies and trends and provide early insights for product innovation
• Understand customers’ new product development roadmap and long-term technology direction to provide inputs to Huntsman technology roadmaps and ensure differentiated positioning of our solutions.
• Monitor competitive activity in market and participate in the development and implementation of appropriate response strategies
• Define and drive VOC (Voice of Customer) plans for the assigned sector, with a focus on developing new products / improving offerings / understanding value drivers - manage and plan VOC requirements, identify right VOC targets for each segment, conduct VOCs and analyze VOC results
• Utilize VOC inputs to translate customer needs into CTQs and then functional requirements to develop high-value concepts and differentiated solutions
• Implement value pricing framework for all new products and ensure target margins are achieved.
• Be accountable for new business/market development plans for the assigned sector.
• Define business plans for new market opportunities and manage projects until successful commercialization.
• Translate customers’ unmet needs into high-value differentiated solutions.
• Understand market trends to provide timely insights for product innovation.
• Drive value pricing for new products to achieve target margins.
What skills and experiences are we looking for?