Purpose: The Associate Director will serve as a core member of the team responsible for US launch planning for Milvexian. This role will be responsible for developing the integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications in partnership with our Alliance partner, Bristol Myers Squibb.
In addition to the consumer strategy, the Associate Director will develop consumer-facing brand campaign(s) and patient initiatives, including creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints. Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for Milvexian, using data-driven insights to optimize impact.
Partner closely with agency teams and internal & alliance cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.
Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.
Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.
Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.
Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.