About the RoleAs a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions
Job Description:
Responsibilities
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Lead a team of programmatic specialists, providing guidance and mentorship
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Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
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Own client communication and relationship management, ensuring clear and consistent updates
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Proactively identify and pursue account growth opportunities in partnership with Account Directors
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Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
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Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
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Collaborate with Client Services and other channel teams to ensure seamless campaign executions
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Analyse campaign performance data to identify trends and optimize strategies
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Ensure adherence to best practices and maintain high standards of quality
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Experience on Media Planning and Programmatic deals is must
Qualifications
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9 to 12 years of experience in programmatic campaign management
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Proven experience managing and leading a team
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Expert-level knowledge of DV360 and experience with other DSPs
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Strong experience with MMPs and analytics tools
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Excellent client management and communication skills
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Proven ability to develop and execute strategic programmatic plans
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Strong analytical and problem-solving skills
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Strong Excel and PPT skills
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Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
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Budget Management: Responsible for large scale budget management, and forecasting
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A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
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Attribution Modelling: Expert knowledge of attribution modelling and it’s effect on performance
Skills Required
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Demonstrated experience in leading and developing high-performing teams
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Advanced proficiency in DV360 and extensive experience with other leading DSPs
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Expertise in developing and implementing custom bidding scripts
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Strong experience with MMPs and advanced analytics platforms
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Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
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Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
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Strong analytical and problem-solving skills, with a data-driven approach