This market lead position is responsible for leading cross-functional teams in identifying product opportunities in new and complex emerging markets and supporting the development, execution, and ongoing management of Medicare Advantage product strategies. Leads the development process from inception to product launch for new products, spearheading market expansion initiatives and supporting the launch of new Medicare products. Works to ensure that new products are clearly defined and that HCSC leadership has the necessary information (e.g., proformas, financial analysis, competitive intelligence, market assessments, and internal capabilities assessments) to make informed go/no-go decisions and strategic investments. This role drives differentiated product design by integrating member engagement insights, clinical data, and competitive intelligence; collaborates with market, finance, actuarial, digital experience, and other cross-functional partners to develop multi-year product roadmaps and performance benchmarks; serves as a product lead on digital transformation initiatives; supports health equity strategies; cultivates key vendor relationships. The individual in this role must have deep Medicare economics understanding and bid process knowledge.