Under the direction of the immediate supervisor (Digital Communications Officer – Social Media), the incumbent supports the planning, creation, scheduling, and evaluation of social media content across McGill Alumni digital channels. The incumbent assists with content production, including photography, video, copywriting, and on-camera appearances, while helping to maintain the social media calendar, monitor platform performance, compile analytics, and promote engagement with students, alumni, faculty, and donors. The incumbent performs functions of moderate complexity using established instructions and procedures.