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Kirin

Klaviyo Lifecycle Marketing Manager

LocationBuenos Aires
Work moderemote
Typefull-time
DepartmentItalic
Company size10,000+ people
First seen1w ago
Last seen1d ago
About the role
We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.
Responsibilities
Responsibilities
• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.
• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.
• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.
• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.
• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.
• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.
• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.
Requirements
Requirements
• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.
• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
Nice to have
Helpful but not required
• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.
• Experience improving deliverability or migrating a large account into Klaviyo.
• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.
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