Key Responsibilities:
Strategic Distribution Partnerships
● Identify and develop distribution partnerships with third-party platforms (e.g., news aggregators, content platforms, and digital distribution partners)
● Negotiate syndication agreements to expand content reach and audience acquisition
● Evaluate emerging distribution channels for potential strategic value and early adoption opportunities
Audience Development Partnerships
● Develop and manage partnerships focused on subscriber growth and audience expansion
● Structure co-marketing initiatives such as newsletter cross-promotions, co-registration programs, and audience exchange opportunities
● Collaborate with internal marketing and editorial teams to ensure partnership alignment with audience strategy
Revenue Generation & Commercial Deals
● Negotiate commercial terms for content licensing, syndication, and sponsored distribution arrangements
● Structure revenue-sharing agreements that support both audience growth and
monetization objectives
● Evaluate partnership performance and optimize agreements based on financial and engagement outcomes
Cross-Functional Partnership Enablement
● Serve as the primary business development lead for partnership opportunities across departments
● Support teams in identifying and executing external partnerships that advance business goals
● Partner with editorial, product, marketing, finance, and legal teams to ensure successful deal execution
Relationship Management
● Build and maintain relationships with key external partners, platforms, and industry stakeholders
● Maintain awareness of evolving industry trends, platforms, and partnership opportunities
● Represent the organization in external partnership discussions and industry
engagements
Deal Structuring & Performance Analysis
● Collaborate with legal and finance teams to structure agreements that align with business objectives and compliance requirements
● Evaluate partnership performance using defined metrics, including audience growth, engagement, and revenue contribution
● Support continuous improvement of partnership models and distribution strategies