This role serves as the strategic brand owner responsible for driving the short- and mid-term business growth of Anerem in endoscopic sedation. The incumbent leads the entire process from strategy development based on evolving market, customer, and organizational dynamics, through omnichannel execution, field adoption, and performance evaluation.
By integrating cross-functional teams, including Sales, SFE, Medical Affairs, and internal and external partners, this role is accountable for designing and implementing a scalable and repeatable growth model to maximize the business potential and commercial success of Anerem.