We’re searching for an exceptional marketing leader to build and grow Halter’s biggest market in the world. You’ll be building recognition for Halter’s brand that reaches every farming community in the country, with revenue performance to match.
This role is a key driver of New Zealand’s full-funnel revenue performance: acquisition, expansion, and retention, all through marketing. You’re not running events and content on instruction or directive from HQ. You are accountable for the region’s marketing strategy to achieve our revenue outcomes. That means thinking like a revenue owner first, and a marketer second.
Your job is to make sure marketing shows up as a genuine lever across that whole funnel: helping win new farmers, and also feeding the stories, proof points and community that keeps existing farmers expanding and retained. You, in tight collaboration with go-to-market leadership, will build this strategy, build the team to deliver against it, and own the demand and pipeline that drives Halter’s growth in this market for years to come.
You will have full support from Halter’s global marketing team based in New Zealand HQ, with the brand and strategic frameworks you need to do your job - think of this as our DNA and standardised thinking and that lets every region move fast without reinventing the wheel. We are building the feedback loop to take your feedback and wins, and globalise them, to make Halter’s marketing brilliant in all of our key markets. But ultimately the buck stops with you in New Zealand - acquire, expand and retain the best farms in the best farming country globally.