ESSENTIAL FUNCTIONS / RESPONSIBILITIES
Proper Customer Coverage with Product promotion
Ensuring achievement of Annual Sales Targets
Ensuring the achievement of right product mix on quarterly basis.
Ensuring 100 % Sales achievement on monthly & quarterly basis.
Sustainable Market Expansion - IOL / RIOL/OVD:
Everyday focus on achieving 4+2 sales call a day. 4 regular customers and 2 cold
Develop minimum 10 new customers who are currently using non imported
Develop minimum 5 competitor customers to AMO fold with minimum sales of
INR 5 Lacs each per annum
Upgrading minimum 10 existing AMO users to Premium products.
Should attend OTs regularly to understand customer needs, ensuring
Sustainable Market Expansion – Equipments:
Demos to be done on regular basis in consultation with RM and PS.
Demo to Sales Closure i.e. % success rate of Demos – at least 25%.
Effective bundling deals – to be honored as per MOU.
Ensuring AR control of Equipment deal. preferably no outstanding in the market.
Developing Sound Product Knowledge; to be evaluated on marks scored in
Assessments & observation during joint field working.
Sharing territory development plans; conducting scientific programs regularly - CME/round table meetings
Should conduct at least 1 Patient councilors training a month
Clear and Transparent in communication.
Continuously observe opportunities to develop AMO business and discuss with RM
Reporting & Coordination:
Maintaining field reporting discipline and timely submission of:
Monthly Tour Plan, Monthly Sales/ Activity Plan, Daily Reports, Expenses, Phaco Funnel
Appropriate coordination with Sales & Marketing and support functions for day to
day and other jobs to be done.
Data Recording & Analysis:
Keeping update on competitor product feedback – product pricing & product
range, marketing strategy and market activity feedback.
Keeping record of AMO secondary / tertiary sales in the market. Working
closely along with distributors to ensure adequate stock availability and
providing hassle free services to the customers.
Keeping record of AMO installation base.