Assistant Manager - Key Accounts, Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives
About the team:
Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets. About Us:
Key Responsibilities:
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Develop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign type
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Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
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Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national brand
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Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national deals
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Lead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
Requirements
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Skills & Attributes for success:
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Strong sales & brand solutions expertise - proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem
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Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats, platforms, ad-tech and campaign workflows
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Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners
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Understanding of IM domain - knowledge of IM workflows creator selection, campaign planning, execution, measurement & pricing models
Preferred Education & Experience:
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Master’s in business administration
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4-6 years of work experience in sales within the Influencer Marketing ecosystem.