What You’ll Do:
● Write a baseline of 2–3 commerce stories per shift (deals, explainers, how-tos and buyer’s guides) that drive conversions, ensuring consistent daily revenue-generating output.
● Edit 15+ fast-turn deals and standard shopping content daily from reporters. Move copy from draft to live with speed, ensuring clean formatting, airtight affiliate linking and FTC compliance.
● Take point on executing sponsored content and flat-fee product placements, seamlessly weaving revenue-driven partnerships into daily coverage while maintaining reader trust and the iconic Post voice.
● Step in to report, write or co-edit larger, high-priority features and tentpole packages
(Prime Day, Black Friday, Cyber Week) as assigned by leadership.
● Share ownership of the evergreen strategy. Audit and update top-performing posts for price, stock and SEO/AEO/GEO optimization to maximize long-tail revenue.
● Write sharp, on-brand headlines (providing 3-5 variants for testing). Begin providing actionable, constructive feedback to reporters to maintain voice and standards.
● Monitor performance dashboards to iterate headlines, framing and placement. Pitch high-intent stories based on search data, real-time signals and competitor coverage.
How We Measure Success:
● Output Balance: Consistent daily writing output (2–3 stories) combined with reliable, rapid editing of assigned copy and on-time handoffs.
● Quality & Accuracy: Clean copy (both written and edited), rigorous fact-checking, zero avoidable corrections and strict link hygiene.
● Impact: Measurable lift in CTR, conversion rates, revenue per session and search visibility for both authored and edited pieces.
● Ownership: Demonstrated progress in editorial decision-making, proactive pitching and the ability to seamlessly pivot between writing and editing mindsets.