Weight % Accountabilities, Actions and Expected Measurable Results
30% Covering news for Agriculture.com, including writing articles, coordinating with the news and editorial team, and reporting on new equipment launches. The individual for this role needs
to be able to react to news quickly and produce accurate, timely articles.
40% Executing on news distribution, including updating the homepage, posting to social media, producing
social media videos, and sending the daily newsletter. For each of these areas, that includes following
best practices and using analytics to guide day-to-day decisions.
15% Coordinating posting freelance and partner articles to Agriculture.com. This includes editing articles to
align with Successful Farming’s style and tone, and following best practices to optimize for Google
Discover. This may include adding multimedia to these articles, including interactive graphs and charts and additional images.
15% Travel to cover industry news events, including new product launches.