• Achieve modern trade and wholesale channels objectives in line with the corresponding category &
brand strategies to maximize the channels’ growth & profitability
• Develop the channels’ strategy in coordination with PMM operational team to ensure achievement of
• Negotiate trade terms and funds directly with customers in coordination with PMM team to meet
customer P&L I.E. Manage direct spend on customers.
• Develop & implement the route-to-market (RTM) strategy for both channels to achieve their objectives.
• Achieve brands and SKUs objectives to maximize consumer off-take.
• Develop and coach sales field team to be in line with TBTD standards to ensure growing a competent
team that would support the execution of sales’ plans and strategy.
• Responsible for the development and delivery of the channels’ KPIs (coverage , SKU/customer,
volumes, customer service standards, and growth)
• Direct the team to deploy strategies, goals, objectives, initiatives through which the brands will
achieve the edge in the market
• Develop new ways to constantly exceed expectations beyond sales fundamentals, innovation and
• Analyze on monthly basis the team’s results, action plans, and communicate their progress
• Drive demand in stores by winning over shoppers through leveraging in-store presence, and ensuring
execution with excellence