Tasks include but not limited to:
• Helps lead content strategy, planning, creation, publishing, and ongoing account stewardship for NASAJPL across major social platforms.
• Leads day-to-day community management for NASAJPL by monitoring conversations, responding to audience questions and comments, identifying opportunities for meaningful engagement, and escalating sensitive or technical issues as appropriate.
• Maintains a forward-looking view of the NASAJPL content pipeline, identifies gaps and opportunities, and advances work with appropriate independence while keeping collaborators informed.
• Works closely with NASA Goddard colleagues to develop and publish coordinated content for NASAUniverse, aligning on editorial priorities, responsibilities, and timing.
• Translates complex scientific and technical information into accurate, accessible content without losing the substance or significance of the work, connecting JPL missions, science, engineering, people, and institutional stories with public audiences.
• Creates and edits platform-ready assets, including Instagram carousels, short-form video and Reels, graphics, captions, thumbnails, and other visual content, while maintaining NASA and JPL brand standards.
• Tracks platform trends, emerging formats, audience behavior, and cultural moments; evaluates which opportunities fit NASA’s voice, goals, and public-service responsibilities.
• Monitors account and content performance, identifies meaningful patterns, and turns data into specific recommendations for content strategy, formats, timing, and audience development.
• Develops clear reports and presentations that communicate performance, audience insights, lessons learned, and recommended next steps to colleagues and leadership.
• Responds calmly and flexibly to breaking news, mission events, approval requirements, and changing organizational priorities while protecting accuracy and public trust.
• Builds relationships with communications colleagues, creative teams, mission stakeholders, and institutional partners to identify opportunities, gather and verify information, and bring strong social content to life.