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Pavago

Performance Marketing Specialist

LocationKenya
Work moderemote
Typefull-time
DepartmentCandidate Sourcing
Company size501+ people
First seen1w ago
Last seen9h ago
Performance Marketing Specialist – Google Ads, Meta Ads & LinkedIn Ads
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to build, manage, optimize, and scale paid media campaigns across multiple digital advertising platforms.
This is a hands-on performance marketing role, not a strategy-only position. You’ll be actively managing campaigns, analyzing performance, testing creatives and audiences, troubleshooting conversion tracking, and making daily optimizations designed to improve ROAS, CPL, CPA, and overall conversion performance.
You’ll work across:
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Google Ads
•
Meta Ads (Facebook & Instagram)
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LinkedIn Ads
•
YouTube Ads
•
Display advertising
•
Retargeting and paid acquisition channels
If you enjoy turning campaign data into measurable growth and know how to scale paid media without sacrificing efficiency, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
Build, launch, and manage campaigns across:
•
Google Ads
•
Meta Ads Manager
•
LinkedIn Ads
•
YouTube Ads
•
Display and retargeting platforms
You’ll:
•
Develop campaigns for lead generation, conversions, remarketing, and brand awareness.
•
Structure campaigns, ad groups, audiences, and targeting effectively.
•
Manage budgets and bid strategies.
•
Build and refine audience segments.
•
Monitor campaign delivery and performance daily.
•
Manage multiple campaigns or accounts simultaneously.
Campaign Optimization & Scaling
Take direct ownership of paid media performance.
You’ll continuously optimize:
•
Cost Per Click (CPC)
•
Cost Per Lead (CPL)
•
Cost Per Acquisition (CPA)
•
Click-Through Rate (CTR)
•
Conversion Rate
•
Return on Ad Spend (ROAS)
You’ll:
•
Identify underperforming campaigns quickly.
•
Adjust bids, budgets, targeting, placements, and audiences.
•
Improve ad relevance and conversion efficiency.
•
Identify winning campaigns and scaling opportunities.
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Scale profitable campaigns while maintaining performance.
•
Make data-backed optimization decisions rather than relying on assumptions.
Creative Testing & Funnel Optimization
Develop structured testing programs across:
•
Headlines
•
Ad copy
•
Creatives
•
Audiences
•
Calls-to-action
•
Landing pages
Collaborate with designers and content teams to develop stronger advertising assets based on campaign data.
Analyze funnel performance to identify:
•
Conversion bottlenecks
•
Landing-page friction
•
Messaging gaps
•
Audience-quality issues
•
Opportunities to improve conversion rates
Translate performance data into clear recommendations for creative and funnel improvements.
Conversion Tracking, Analytics & Attribution
Implement, maintain, and troubleshoot tracking using:
•
Google Analytics 4 (GA4)
•
Google Tag Manager
•
Meta Pixel
•
Platform conversion tracking
•
Attribution systems
Ensure accurate measurement across paid campaigns, landing pages, and conversion funnels.
You’ll:
•
Validate conversion events.
•
Troubleshoot tracking discrepancies.
•
Analyze user behavior and conversion paths.
•
Identify funnel drop-offs.
•
Maintain reliable attribution and reporting.
•
Ensure optimization decisions are based on accurate data.
Reporting & Performance Insights
Prepare clear, actionable performance reporting covering:
•
ROAS
•
CPL
•
CPA
•
CPC
•
CTR
•
Conversion rates
•
Lead volume
•
Revenue contribution
•
Budget efficiency
Provide weekly campaign summaries that clearly communicate:
•
What is performing well.
•
What is underperforming.
•
What has been changed.
•
What should be tested next.
•
Where additional budget can be deployed profitably.
Cross-Functional Collaboration
Work closely with:
•
Marketing teams
•
Designers
•
Content teams
•
Sales teams
•
Leadership
Ensure paid acquisition efforts align with broader revenue and marketing objectives.
Support integrated marketing initiatives involving:
•
Paid media
•
SEO
•
Email marketing
•
Organic content
•
Lead nurturing
Required Experience & Skills
Core Requirements
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3+ years of hands-on paid media or performance marketing experience.
•
Strong practical experience with:
•
Google Ads
•
Meta Ads Manager
•
LinkedIn Ads
•
Proven experience managing and optimizing paid campaigns directly.
•
Demonstrated ability to:
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Reduce CPA and CPL.
•
Improve ROAS.
•
Increase conversion rates.
•
Scale successful campaigns profitably.
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Strong understanding of:
•
PPC
•
Conversion tracking
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Attribution
•
Retargeting
•
Funnel optimization
•
Audience targeting
•
Hands-on experience with:
•
Google Analytics 4 (GA4)
•
Google Tag Manager
•
Meta Pixel
•
Reporting dashboards
•
Strong analytical and problem-solving skills.
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Strong written and verbal English communication.
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Ability to work independently during U.S. business hours.
Nice-to-Have Experience
•
Lead generation campaign experience.
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E-commerce paid media experience.
•
Experience building retargeting funnels.
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Experience managing multiple advertising accounts or client portfolios.
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Experience managing significant monthly advertising budgets.
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Familiarity with:
•
HubSpot
•
Salesforce
•
Marketo
•
Marketing automation platforms
•
Google Ads Certification.
•
Meta advertising certifications.
•
Experience collaborating with creative teams on performance-driven ad assets.
What Makes You a Strong Fit
You:
•
Think in terms of ROAS, CPA, CPL, conversions, and revenue, not just clicks and impressions.
•
Are comfortable spending significant time directly inside advertising platforms.
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Know when to optimize, when to test, and when to scale.
•
Can diagnose why a campaign is underperforming.
•
Understand the relationship between ads, audiences, landing pages, tracking, and conversions.
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Combine analytical thinking with creative experimentation.
•
Make decisions based on data.
•
Proactively identify performance issues instead of waiting for instructions.
•
Take ownership of campaign outcomes.
What a Typical Day Looks Like
Your day may include:
•
Reviewing campaign dashboards and overnight performance.
•
Monitoring spend, conversions, CPA, CPL, and ROAS.
•
Adjusting budgets and bid strategies.
•
Optimizing audiences, keywords, placements, and targeting.
•
Launching new Google, Meta, or LinkedIn campaigns.
•
Reviewing creative performance and planning new A/B tests.
•
Analyzing landing-page and funnel conversion rates.
•
Troubleshooting GA4, GTM, Meta Pixel, or conversion-tracking issues.
•
Collaborating with designers on new advertising creatives.
•
Reviewing retargeting performance.
•
Preparing campaign reports and optimization recommendations.
•
Identifying opportunities to scale winning campaigns.
In short: you drive scalable growth through hands-on paid media execution, accurate tracking, continuous testing, and data-backed optimization.
Key Metrics for Success
•
Return on Ad Spend (ROAS)
•
Cost Per Lead (CPL)
•
Cost Per Acquisition (CPA)
•
Conversion Rate
•
Click-Through Rate (CTR)
•
Lead and revenue growth
•
Budget efficiency
•
Campaign scalability
•
Tracking and attribution accuracy
•
Consistency and speed of campaign optimization
Why This Role Stands Out
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Direct impact on revenue and business growth.
•
Hands-on ownership of paid media performance.
•
Exposure to multiple advertising platforms and acquisition funnels.
•
Opportunity to manage and scale significant campaign budgets.
•
High autonomy over testing and optimization.
•
Fully remote environment.
•
Strong career progression into:
•
Senior Performance Marketing Specialist
•
Paid Media Manager
•
Growth Marketing Manager
•
Performance Marketing Lead
Spark Hire Intro Video
As part of the application process, you’ll be asked to complete a short Spark Hire intro video.
We’d like to hear about:
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Your overall paid media and performance marketing experience.
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Your hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
•
The types and sizes of advertising budgets you have personally managed.
•
A campaign you successfully scaled while maintaining or improving ROAS.
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An example of how you reduced CPA or CPL on an underperforming campaign.
•
How you decide when to increase, decrease, or reallocate campaign budgets.
•
Your approach to A/B testing creatives, audiences, messaging, and landing pages.
•
Your experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
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A tracking or attribution issue you identified and how you resolved it.
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How you analyze funnel performance when campaigns are generating traffic but not enough conversions.
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The performance metrics you monitor most closely and why.
•
Your experience managing multiple campaigns or advertising accounts simultaneously.
Keep your answers clear, concise, and specific. Whenever possible, use real examples and measurable results such as ad spend, ROAS, CPL, CPA, conversion improvements, or revenue generated.
Completion of the Spark Hire intro video is required for your application to be considered.
Interview Process
•
Application Review
•
Spark Hire Intro Video
•
Initial Interview
•
Technical Interview & Campaign Discussion
•
Final Interview with Leadership
•
Offer & Onboarding
Apply Now
If you have strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, and campaign optimization, and know how to turn paid media spend into measurable business growth, we’d love to hear from you.
Apply today and complete the required Spark Hire intro video to move forward in the process.
#PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #PaidMedia #PPC #DigitalMarketing #GrowthMarketing #GA4 #GoogleTagManager #LeadGeneration #RemoteJobs
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