·Support the planning and execution of trade marketing initiatives aligned with brand, channel and customer strategies.
·Analyze promotional performance through pre- and post-activity evaluations, including ROI analysis and performance measurement.
·Prepare regular commercial reports, dashboards and presentations for internal stakeholders and leadership teams.
·Monitor sell-out performance, merchandising effectiveness and execution quality to generate actionable business insights.
·Support budget planning, trade investment tracking and incentive program management to ensure effective resource allocation.
·Collaborate closely with Marketing, Sales and Business Development teams to execute the annual commercial activity calendar.
·Coordinate loyalty and incentive programs while managing communication with suppliers and field sales teams.
·Support the development, production and distribution of POS materials, visibility assets and sales equipment.
·Conduct regular field visits alongside Sales teams to monitor execution standards, customer engagement and competitive activity.
·Support sponsorship agreements and operational processes within the On-Trade channel.
·Contribute to customer events, activations and visibility projects that strengthen brand presence.
·Participate in cross-functional meetings and provide commercial updates and recommendations.
·Support e-flow, purchasing and invoicing processes related to trade marketing activities.