As CRO is brought fully in-house, they are looking for an experienced Head of E-commerce Conversion Rate Optimisation (CRO) to take ownership of the optimisation function.
This is a high-impact leadership role combining hands-on e-commerce optimisation with strategy, client advisory, experimentation, and team building. You’ll initially work across three in-house brands alongside a select portfolio of agency clients, with the opportunity to shape the company’s CRO methodology and build the function as the business grows.
As Head of E-commerce Conversion Rate Optimisation, you will own the optimisation strategy across both in-house e-commerce brands and agency client accounts.
Your goal will be to identify and prioritise the highest-value opportunities to improve conversion rates, Average Order Value (AOV), revenue, and profit per visitor.
You’ll combine quantitative analytics with customer research and behavioural insights to develop commercially focused experimentation roadmaps. You’ll determine what should be A/B tested, what should be implemented directly, and ensure designers and developers are focused on initiatives capable of delivering measurable commercial impact.
Beyond execution, you’ll play a key role in developing the company’s CRO framework, maintaining the quality of client strategy, presenting findings to stakeholders, and eventually hiring and mentoring additional CRO strategists.